Manufacturers of pokies and casino games

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pokie providers The legal online gambling market in Europe alone is estimated at 29 million euros (EGBA data). The driving force behind the dynamic development of the industry are the manufacturers who create casino software. If in the early 2000s there were hardly 10 large developers working in the industry, now their score has gone to hundreds. Often companies unite with each other, create integration. This allows you to release new, more advanced products.

Leading manufacturers of software for online casinos receive hundreds of millions of profits annually. They create entire affiliate networks, which include retailers, platforms. Find out about the best casino providers and their work organization in this article.

Who are the providers and manufacturers of online casinos

To begin with, formally, the provider and manufacturer are not the same thing. A provider is a software provider (sales, marketing), and a manufacturer is someone who produces and releases (technical issues). A provider is a broader concept, because it can simultaneously be engaged in both development and sale. But today, almost all leading companies combine two functions. Another synonymous word in this series is studio.

What is the responsibility of a modern company in the development and supply of gaming software? We list:

  • Creation and release of new games. This includes the selection of ideas, mathematics, design and design, testing. Some manufacturers cope on their own, while others resort to outsourcing at some stages of the chain.
  • Settlement of legal issues. It is primarily about licensing and certification of games. Without the necessary permissions from independent departments, the provider will not be able to bring the product to the market.
  • Selling products. After the release of the machine you need to push it to the market. Most modern developers are in close contact with online casino networks, platforms and aggregators. This allows you to collaborate productively in an indirect B2C format.
  • Service and consulting. In addition to the directly technical part of the question, providers often offer a package of related services: marketing tools for promotion, White Label, licensing, server support, payments, management, CMS for gambling sites, support for any questions.

Some manufacturers position themselves as platforms. An example is NYX. They are already occupied not so much with development as with accompanying services. Separate castes are software providers such as CMS for casinos. In fact, they offer a shell on which to create a gambling site, plus they provide a game library with titles from other brands. Examples: EveryMatrix, TAIN, SoftSwiss, Globotech, Openbet.

So a progressive and successful development company is not only mathematics and technical issues. They organize their work so that any client can simply pay and get the desired product.

The best manufacturers of pokies

The boom in the online gambling industry is a natural consequence of the global global digitalization. Now, several hundred companies produce pokies and gambling. Among them are recognized leaders:

  • NetEnt is a descendant of Cherry A/B, which began its activity in the online casino industry in 1996. Great success came to the Swedish studio in 2000, and industry leadership was seized in the 2010s. NetEnt made a splash in the field of production of pokies due to an innovative approach in everything: Avalanche technology, non-standard bonus rounds, cool visual effects, intro with a plot, cumulative systems. Devices like Starburst, Space Wars, Dead or Alive, Divine Fortune are part of the golden fund of online casinos.
  • Microgaming is one of the pioneers of online gambling. There is a version that one of the first gambling clubs in the network (InterCasino) was created specifically on the software of this company. From the mid-90s to today, Microgaming sets the tone for the entire market. No other brand has released so many games (there are more than 1000). A Quickfire aggregator is still the most popular in the world. In addition, Microgaming actually created the eCogra testing laboratory with its own hands, and was the initiator in the formation of organizations like EGBA. Pokies such as Mega Moolah (the record jackpot in the history of online gambling business), Playboy, Thunderstruck are well known to millions of gambling players.
  • Play'n Go - this company appeared in the mid-2000s. In terms of scale, it cannot yet compete with NetEnt and Microgaming. But over the past few years, the company has presented gamblers with a number of cult devices. The flagship Book of Dead staked its leadership in the ranking of all pokies of the Egyptian theme. The games Reactoonz and Moon Princess with their chain reaction effect and the absence of drums set a new trend in development.
  • Playtech In the 2000s and early 2010s, Playtech was one of the three industry leaders. Today Playtech is not only the development of software and games for online casinos, but also betting and trading products. At one time, the efforts of this Israeli studio created dozens of games based on famous films (Iron Man, Gladiator). They also own the official line of Marvel assault rifles.
  • QuickSpin - initially this studio was created by former NetEnt employees, but at this stage it is part of the Playtech concern. QuickSpin is unusual bonus games, unique design and fresh themes. Big Bad Wolf was recognized as the best pokie of the year. The authorship of this developer owns a number of other hits: Sakura Fortune, Treasure Island, Mayana.

Other notable “players”: Big Time Gaming, Red Tiger, NextGen Gaming, Thunderkick, Yggdrasil, Spinomenal, Booming, Pragmatic Play. The products are still popular Novomatic (Greentube), Amatic, IGT. They attract primarily lovers of retro. But even they no longer offer downloading casino software, as it was at the dawn of the online gambling business

LIVE casino software: the best providers

Consider the best casino software in the live dealer category. Leading platforms in this direction:

  • NetEnt. The Swedish giant covers all the most popular board games (roulette, baccarat, blackjack, craps and so on). The platform was one of the first to offer HD broadcasting. For a European audience - a great option.
  • Evolution Gaming Recognized niche leader with the most tables, flexible shell, trained dealers. Studios are based in the Baltic countries. Multiple winner of niche awards in the category “Best Live Casino Platform”.
  • BetGames.TV. Another platform whose studios are based in the Baltic countries. Pioneer of the direction of TV games. Offers an alternative look at standard gambling. In his products, the developer gives a lot of additional quick bets for a variety of odds, which attracts players.
  • Microgaming They have tables with all the most popular gambling entertainment: from poker to roulette. Quality and reliability are beyond doubt. Yields to niche platforms in detail.
  • Extreme Live Gaming (Pragmatic Play). A Maltese company with a chic selection of games, cool studios and trained staff. Originally a member of the Novomatic family, but later went under the wing of Pragmatic Play.

Almost all the leading companies in this niche offer non-downloadable casino software.

How to check the reliability of the manufacturer

handshake (reliability) If you doubt the reputation and reliability of the developer, then visit his site. If the portal is unavailable or has not been updated for a long time, this may indicate a problem. But even if the portal does not work, this is not a reason to panic. The servers that host the games usually continue to work (if the games are still available in the clubs).

Check for licenses, certificates from independent auditors. The most authoritative jurisdictions: Malta, Gibraltar, Isle of Man, UK, Alderney. Regular participation in exhibitions like IGB, G2E, SiGMA, EiG, EGR is an indicator of reliability and ambition.

Another aspect is openness. If this is a good brand, then you will quickly find information about the owners, staff, history.

Pay attention to the list of partners. If the developer cooperates with large operators, aggregators, concludes partnership agreements with other "players" in the market, then this characterizes him on the good side.

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